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DR. EVIL'S COFFEE · CHARLOTTE NC · SINCE THE 1950'S · THE NAME WAS EARNED · ROASTED TO ORDER · AWAKEN THE BEAST · DR. EVIL'S COFFEE · CHARLOTTE NC · SINCE THE 1950'S · THE NAME WAS EARNED · ROASTED TO ORDER · AWAKEN THE BEAST · DR. EVIL'S COFFEE · CHARLOTTE NC · SINCE THE 1950'S · THE NAME WAS EARNED · ROASTED TO ORDER · AWAKEN THE BEAST · DR. EVIL'S COFFEE · CHARLOTTE NC · SINCE THE 1950'S · THE NAME WAS EARNED · ROASTED TO ORDER · AWAKEN THE BEAST · DR. EVIL'S COFFEE · CHARLOTTE NC · SINCE THE 1950'S · THE NAME WAS EARNED · ROASTED TO ORDER · AWAKEN THE BEAST · DR. EVIL'S COFFEE · CHARLOTTE NC · SINCE THE 1950'S · THE NAME WAS EARNED · ROASTED TO ORDER · AWAKEN THE BEAST ·
THE LAB · ROASTED FRESH · SINGLE ORIGIN · PRECISION PROCESS · NO SHORTCUTS · THE THIRD ACT · THE LAB · ROASTED FRESH · SINGLE ORIGIN · PRECISION PROCESS · NO SHORTCUTS · THE THIRD ACT · THE LAB · ROASTED FRESH · SINGLE ORIGIN · PRECISION PROCESS · NO SHORTCUTS · THE THIRD ACT · THE LAB · ROASTED FRESH · SINGLE ORIGIN · PRECISION PROCESS · NO SHORTCUTS · THE THIRD ACT · THE LAB · ROASTED FRESH · SINGLE ORIGIN · PRECISION PROCESS · NO SHORTCUTS · THE THIRD ACT · THE LAB · ROASTED FRESH · SINGLE ORIGIN · PRECISION PROCESS · NO SHORTCUTS · THE THIRD ACT ·
My grandfather invented a villain in the 1950's. I turned it into coffee.
Shot in the lab. Canon R3. Third generation of the name.
The First Act: The Stage
The stage was set long before the coffee.
Born in 1935, Philip Morris built his first empire on discipline — hitchhiking at age 11 to apprentice under master illusionist Harry Blackstone Sr., then spending decades touring America's vaudeville circuits as Dr. Evil.
Every spook show ran on timing. Every performance demanded precision.
Standing-room-only crowds. $30,000 weeks.
A character so iconic the family later had to sue Hollywood to prove they owned him.
ARCHIVE
PHILIP MORRIS
The Original Dr. Evil
OPERATIONAL LINEAGE
The Second Act: The Empire
ARCHIVE
PHILIP MORRIS
Dr. Evil on WBTV
In 1965, Philip brought that same operational discipline off the road and into a basement on Kistler Avenue.
What started as gorilla suits sewn by hand grew into Morris Costumes — the world's largest costume distributor.
No outside capital. No shortcuts.
Just structure, repetition, and an uncompromising standard applied to every product that left the building.
By the time the distribution arm sold in 2021, the company had outgrown three locations, built a 300,000-square-foot warehouse, and spawned a Halloween retail franchise spanning the country.
OPERATIONAL LINEAGE
The Third Act: The Cup
A legacy of American craftsmanship defined by discipline, precision, and controlled execution.
Dr. Evil's Coffee Laboratory represents the third generation of that standard — now applied to thermal development and modern roasting.
Craft evolves. Discipline endures.
ARCHIVE
PHILIP MORRIS
Dr. Evil's Ghost Shows
CONTROLLED PRODUCTION
Laboratory Equipment
Our roasting platform is built for consistency, repeatability, and measurable thermal development.
Every batch is logged, documented, and reproducible within defined tolerance ranges. Precision is not aesthetic — it is infrastructure.
ACTIVE ROAST PROFILE
ROEST-2401A • 210°C DROP
11:45 DURATION • 18.5% DEVELOPMENT
ROASTING TECHNOLOGY
ROEST Production Roaster
We roast on a dual ROEST platform — the L200 Ultra for precision sample development and the P3000 automated production roaster for scaled output. Convection heating ensures even development with zero scorching risk. Bean, air, drum, inlet, and pressure are monitored across 18+ sensors simultaneously. Every roast is logged, repeatable, and built to replicate batch after batch. Roast development is measured, not estimated.
PRODUCTION SPECIFICATIONS
Batch Size
200g – 3kg
Throughput
Up to 25 kg/hr
Sensor Array
18+ sensors
Profile Control
Fully automated
CALIBRATED ROAST PROTOCOLS
We develop profiles on the L200 Ultra and scale them to the P3000 production roaster. Profiles are engineered for espresso, filter, and multi-roaster consistency — refined through controlled testing and documented for repeatability across every production run.
BATCH SIZE
200g – 3kg
PRECISION
18+ sensors
DATA RATE
Continuous
PROFILE CONTROL
Digital
TECHNICAL DETAIL
Thermal Control
The ROEST dual-platform system delivers consistent convective heat application across the full roast curve. Independent control of airflow, drum speed, and temperature reduces variance between beans and ensures profile repeatability batch after batch.
BATCH SIZE
200g – 3kg
PRECISION
18+ sensors
DATA RATE
Continuous
REPEATABILITY
Automated
All production data is archived and available upon request for wholesale partners.
CONTROLLED PRODUCTION
Platform
25 kg/hr
Max Throughput
18+ Sensors
Per Production Run
3kg
True Batch Capacity
Archive
PHILIP MORRIS
Master Illusionist
Built on spectacle.
Refined by science.
Good coffee is roasted.
Great coffee is engineered.
Join the Laboratory
The lab is open and roasting to order. Join for new drop alerts, lab reports, and first notice when limited lots release — or shop the collection anytime.